It is not always advisable to file your trademark application. The instances in which you should NOT submit applications are stated below:
- Trademarks may take up to 2 years to be registered. Due to this reason, Canada may not be the best option when trying to enter the Amazon Brand Registry.
- In case there is a similar trademark already registered. Consider tweaking your trademark or re-branding it completely to differentiate between you and your competitors.
- An adequate trademark search needs to be conducted before submitting your trademark applications. Applications should not be filed before that is complete.
- Generic, immoral, or descriptive trademarks will not be registered and should not be filed.
- It is generally unnecessary for small and local businesses (like small bakery or hairdresser) to file trademark applications.
- Trademarks are jurisdictional. In case your primary market is outside of Canada, filing here will not protect you internationally.
To open in a new tab, click: When Should I Stay Away from Filing a Trademark in Canada?